A mixed residential and commercial district located on the eastern side of Hong Kong Island, North Point offers an economically priced alternative to the popular Mid-levels, Central and Wan Chai areas. To the south lies Braemar Hills which sits on an elevated hillside slope surrounded by lush, green forestry.

Transport links with Kowloon are very comprehensive with regular ferry services at the North Point Ferry Pier to Hung Hom, Kowloon City or Kwun Tong. Commuters travel to the North Point MTR station to interchange with the purple Tseung Kwan O Line and then the green Kwun Tong Line which connects Kowloon East and New Territories East. Furthermore, regular bus services through the Eastern Harbour Tunnel and the Cross Harbour Tunnel travel to all corners of Kowloon and the New Territories. In recent years, a number of new luxury developments have emerged such as the Lime Habitat, The Java, Mount East, and Island Place.